Regardless of the truth of the bullying allegations surrounding Brown and Number 10, they appear to be creating an even less savoury picture of goings on with our friends in the international community.

Apple Daily runs an online news channel called Next Media that, instead of using actors, animates its newscasts in order to make them more exciting. Launching simultaneously on 26 November 2009 in Taiwan and Hong Kong, it quickly courted controversy with parents complaining about explicit, erotic and violent content. If you are interested, Media, the marketing and communications newspaper for Asia-Pacific carries an interesting article on the rows surrounding Apple Daily on its website.

In any event, the sales-boosting bullying furore around Rawnsley’s new book, The End of the Party, has clearly attracted attention in the Asia-Pacific region and has made its way into the most extraordinary news bulletin I’ve yet seen on the matter:

It is difficult to know quite what to make of the provocative way in which Next Media presents current affairs. Suffice to say that their coverage of the bizarre legal dispute in Colarado over who owns the head of Mary Robbins (the Robbins family or Arizona’s Alcor Life Extension Foundation) suggests they like to sensationalise sensational stories.

However entertaining it is, it makes me grateful for the BBC and public service broadcasting.