Time For Change – IKEA’s gnome attack

So I realise even before I make this post that I am, in my own small way, contributing to the viral marketing success of this latest advertising campaign from IKEA. So, let me say up front, that whilst I like their tubes of fish paste and their crackers, I’m not a fan of the store. Too big and the whole one-way thing is a bit annoying!

That doesn’t stop me appreciating a good ad when I see one and the latest offering from IKEA is a hoot.  With the current success of The Walking Dead on the telly and The Evil Dead in the cinema, an invasion theme is a pretty canny one. This mischievous take, though, sees an army of gnomes attempting to resist a couple’s determination to transform their garden. Hats off to Mother, London and their creative team.

For anyone wondering about the soundtrack, it’s Mötley Crüe’s Time for Change, performed by The Palace Of Budapest Philharmonic Orchestra and The Heritage Singers.

Brilliant.

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