The Fun Theory is a very entertaining little site that looks at ways of encouraging healthier or more civic-minded behaviour by making things fun to do. Yeah, yeah, there’ll be a bunch of kill-joys who’ll mutter and moan about social engineering as they choose to throw their litter on the ground or break the speed limit (check out the site for that one), but it’s an intriguing idea that turns many ideas of functional municipal design on their head.
Here are two of my favourites.
In the first clip they ask if they can persuade more people to throw their rubbish in the bin if they make it fun to do. In the second, they ask if they can encourage more people to use the stairs than the escalator if, again, they make them fun to use.
I think this has something going for it.
The world’s deepest bin