More violent food stuff advertising – this time with muppets

You could be forgiven for thinking that part of the appeal of “Never say ‘No’ to Panda” is the peculiar novelty of seeing pretend animals acting in unexpectedly violent ways.  However, I was shocked to discover possible antecedents in the early work of Jim Henson and an era of “muppet ultraviolence” that hitherto had passed me by.

In 1957, Henson was contacted by Washington DC-based Wilkins Coffee. They asked him to produce a series of 10 second adverts for local tv stations. Between 1957 and 1961 he made – according to the Muppet Wiki – 179 ads, in which Kermit-forerunner Wilkins, the Wilkins Coffee-lover, attacks Wontkins, the Wilkins Coffee-hater, in varyingly violent ways.

The question I have is… Whatever happened to Wilkins Coffee?

Surprisingly, there’s very little information out there, even in the vast cyber-wilderness of the Internet. According to a poster on Michael Procopio’s blog Food for the Thoughtless:

Wilkins sold the roasting plant to The Great Atlantic & Pacific Tea Company in 1970 and continued to distribute Wilkins Coffee from Landover, Maryland. Halco, a public company, purchased Wilkins in 1974 and the division was called Halco/Wilkins Food Service. Wilkins was once again separated and sold in 1982.

There the trail seems to go cold and there are few if any references to what happened to Wilkins Coffee. A second poster on the same site reports that the name was bought by Royal Cup Coffee but notes that there are no products sold with that branding.

Frustratingly, there appears to be very little information available about Wilkins Coffee before its murderous muppet adventures. The only thing I could find is a tantalising early reference in this list of radio programmes which details a 15 minute transmission on WRC (National Broadcasting Co.) at 6.30pm EST on Friday 3rd October 1930 by the Wilkins Coffee Orchestra.

I wonder how big a phenomena that was? I wonder how proud the members of this now-forgotten ensemble must have felt to hear themselves broadcast over the airwaves?

There must have been countless numbers of similar artistic ventures sponsored by companies that are now barely footnotes in our global industrial history. Wilkins Coffee, boasting advertising budgets that could fund hundreds of television ads, now really only survives in the global consciousness as an interesting chapter in the early history of the lunatic puppets created by Jim Henson.

If you can cope with the undoing of happy childhood memories of Kermit’s nephew Robin singing “Halfway Down The Stairs”, take a look at the clips below.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s