Bit like when I blogged about Ukrainian sand artist Kseniya Simonova, I am way behind the popular curve on this one. (Not surprising really as I have never been trendy exactly!)

However, like all good things it deserves a reprise…

British Design and Art Direction was founded in 1962 by artists including David Bailey and Terence Donovan. These days it is known simply as D&AD. Since 1963 it has made annual awards, its purpose “dedicated to celebrating creative communication, rewarding its practitioners, and raising standards across the industry”.

Last year, two students responded to a D&AD design brief from Hewlett Packard, the company that makes printers: “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.”

This is how Matt Robinson and Tom Wrigglesworth of Kingston University responded: